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Advertisement specs
Basics High impact Specials Video

Double size banner

Full banner

Half page banner

Large rectangle

Leaderboard

Medium rectangle

Skyscraper

Standard banner

Tablet leaderboard

Wide skyscraper

360° banner

3D Spincube banner

Billboard video

Canvas halfpage banner

Cross-device web billboard

Cross-device web Header

Deck of Cards banner

Expandable banner

Expandable full banner

Expandable large rectangle

Expandable leaderboard

Expandable medium rectangle

Expandable skyscraper

Flipboard banner

Floor ad

Half page ad

Mobile web interscroller

Mobile-mini-scroller

Skin billboard

Skin leaderboard

Tablet header

Commercial Content Widget

Commercial post

Cross-device web skin billboard + rectangle

Nu.nl cross-device web pushdown roadblock

Nu.nl cross-device web radical

Nu.nl in-app advertorial

Nu.nl in-app advertorial video

Nu.nl in-app mobile takeover

NU.nl In-App Smarticle

Nu.nl in-app tablet takeover

Startpagina.nl radical

Startpagina.nl skybox

superguide.nl/tvgids.nl Prestitial

Superguide/Tvgids.nl in-app gridboard

Transformer

Native Outstream

Outstream video

Outstream Video Experience

Pre-roll

Specials

Commercial post

Delivery terms and conditions

  • The material must be delivered at least three working days before going live, to the Adoperations department of DPG Media via adops.nl@dpgmediamagazines.com. 
  • When delivering please include the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
  • For all advertisements in the DPG Media network, it must be clear to the visitor that it is an advertisement.
  • A complete overview of DPG Media’s advertising and delivery terms and conditions can be found at dpgmediamagazines.nl.

Behavioural conditions

  • The advertisement may not impose a processing load of more than 40% on a user’s computer.
  • The advertisement may not slow down or freeze a smartphone or tablet.
  • The advertisement may not slow down or crash a user’s app or mobile browser.
  • No 100% transparent background (max. 50%).
  • Images or logos may not animate.
  • The advertorial may not contain any audio or video

Technical specifications

For the commercial post the following elements must be delivered separately.

  • Header text: Max. 50 characters including blanks.
  • Body text: Max. 250 characters including spaces.
  • Call To Action: “more info” Max 15 characters including blanks.
  • Thumbnail (1.91:1 ratio): 1200 × 627 px. Max. weight 60 KB. The App will scale the image to the appropriate size per mobile device.
  • Company logo: 150 × 150 px. Transparent background. Max. 35 KB.
  • Deliver logo and thumbnail separately in (non-animated) .jpeg, .gif or .png.
  • URL landing page or separate click tracker. Impression tracker (image) can also be delivered.

The commerical post has assigned new specifications to meet the open RTB native standards. This makes programmatic buying of the commercial post through the various DSPs much easier, including:

  • Appnexus DSP
  • Adform (note! Adform buying gas no call to action, this button is also missing in the app)
  • Google Display & Video 360
  • Directly by AppNexus ad server

Deals:

Deals can target media type Native and supply type: mobile application

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