Double size banner

Delivery terms and conditions

• The material must be delivered at least three working days before going live, to the Adoperations department of Sanoma via adops.nl@sanoma.com.
• When delivering please include the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
• For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
• A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at sanoma.nl.

Behavioural conditions

• The advertisement may not impose a processing load of more than 40% on a user’s computer.
• The advertisement may not slow down or freeze a smartphone or tablet.
• The advertisement may not slow down or crash a user’s app or mobile browser.
• No 100% transparent background (max. 50%).
• An advertisement may loop no more than three times.
• An advertisement must have a clear CTA.
• The duration of any video is maximum 15 seconds.
• The video may only play when clicked.
• By default a video’s audio is on when served, and can be deactivated by clicking.
• Clear Play, Pause and/or Stop buttons must be present.

Technical specifications

• The size of this advertisement is 320×100 px.

Delivering of physical material

• Sizes to be delivered in view of varying screen sizes:
  • 320×100 px – max. 40 Kb
  • 640×200 px – max. 60 Kb
  • 960×300 px – max. 80 Kb
  • 1280×400 px – max. 100 Kb
  • Deliver as (animated) .gif, .jpg, or .png.
  • The URL of the landing page or separate impression and click trackers.

Delivery of adservingcode

• It is possible to place one adserving code, from which an ad with device recognition or a responsive ad is served.
• We would like to receive HTML5 creations in the form of an adserving code. Sanoma doesn’t have the possibility to place HTML5 Files directy.
• Initial load: 100 Kb.
• Host-initiated subload: nvt.
• User initiated load: nvt.
• Should you not be able to process and host HTML5 creations yourself, please get in touch with the Adoperations department of Sanoma via adops.nl@sanoma.com or +31(0)88 5569 540.