Floor ad - DPG Media Magazines

These specifications apply for purchasing through Manual Premium and Programmatic Trading (ADAPT).
In this advertisement type it is mandatory to use Sanoma’s preferred rich-media partners: Adform, TECH53 (Sizmek Benelux) or Weborama.
When delivering via one of our rich media partners, the publisher-paid rules apply.
Please note, in addition it is only Publisher Paid if it concerns Rich Media that is Guaranteed or Fixed and is hosted by one of our preferred Rich Media Vendors.
Should the required template for creation not be available, please get in touch with the Adoperations department of Sanoma via adops.nl@sanoma.com or 088 5569 540.
The material must be delivered to a preferred rich-media partner of Sanoma, stating the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
The material must be delivered to the Adoperations department of Sanoma via adops.nl@sanoma.comby a preferred rich-media partner, at least three working days before going live.
For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at sanoma.nl.

The advertisement may not impose a processing load of more than 40% on a user’s computer.
The advertisement may not slow down or freeze a smartphone or tablet.
The advertisement may not slow down or crash a user’s app or mobile browser.
No 100% transparent background (max. 50%).
Animation is limited to a maximum of 15 seconds.
The Floor ad must be served collapsed and may be opened by a click or with a mouse-over.
The Floor ad opens out upward with a delay of 0.7 seconds.
The Floor ad has a clear Close button top-right in the advertisement, or collapses again through a mouse-out.
The duration of any video is maximum 15 seconds.
The video may play automatically.
By default a video’s audio is off when served, and can be activated by clicking.
Clear Play, Pause and/or Stop buttons must be present.

See the information below for technical specifications and to download the appropriate template via Sanoma’s preferred rich-media partners.

Desktop view
100% wide x 90 px high
Unfolded part: 600×450 px

Initial load: 200 Kb.
Host-initiated subload: 300 Kb.
User initiated load: 4 mb.

Tablet view
100% wide x 90 px high
Unfolded part: 300×250 px

Initial load: 100 Kb.
Host-initiated subload: 300 Kb.
User initiated load: 4 mb.

For use through Programmatic Trading (ADAPT)

For delivery via Adform

For delivery via TECH53 (Sizmek Benelux)

For delivery via Weborama