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Advertisement specs
Basics High impact Specials Video

Half page banner

Floor ad

Half page ad

Skin billboard

Skin leaderboard

Tablet header

Nu.nl cross-device web pushdown roadblock

Nu.nl cross-device web radical

Nu.nl in-app advertorial

Startpagina.nl radical

Startpagina.nl skybox

Outstream video

Pre-roll

Basics

Half page banner

Delivery terms and conditions

  • The material must be delivered at least three working days before going live, to the Adoperations department of Sanoma via adops.nl@sanoma.com.
  • When delivering please include the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
  • For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
  • A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at sanoma.nl.

Behavioural conditions

  • The advertisement may not impose a processing load of more than 40% on a user’s computer.
  • The advertisement may not slow down or freeze a smartphone or tablet.
  • The advertisement may not slow down or crash a user’s app or mobile browser.
  • No 100% transparent background (max. 50%).
  • An advertisement may loop no more than three times.
  • An advertisement must have a clear CTA.
  • Click-to-; page, app (+ backup url when there is no app), market, shop, call, text, whatsapp, share (social), navigate and calendar is allowed as clickout.

Technical specifications

  • The size of this advertisement is 320×240 px.

Delivering of physical material

  • Sizes to be delivered in view of varying screen sizes:
    • 320×240 px – max. 40 Kb

Deliver as (animated) .gif, .jpg, or .png.

  • The URL of the landing page or separate impression and click trackers.

Delivery of adservingcode

  • It is possible to place one adserving code, from which an ad with device recognition or a responsive ad is served.
  • We would like to receive HTML5 creations in the form of an adserving code. Sanoma doesn’t have the possibility to place HTML5 Files directy.
  • Initial load: 100 Kb.
  • Host-initiated subload: 300 Kb.
  • User initiated load: 4 mb.
  • Should you not be able to process and host HTML5 creations yourself, please get in touch with the Adoperations department of Sanoma via adops.nl@sanoma.com or +31(0)88 5569 540.

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