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Advertisement specs
Basics High impact Specials Video

Double size banner

Full banner

Half page banner

Large rectangle

Leaderboard

Medium rectangle

Skyscraper

Standard banner

Tablet leaderboard

Wide skyscraper

360° banner

3D Spincube banner

Billboard video

Canvas halfpage banner

Cross-device web billboard

Cross-device web Header

Deck of Cards banner

Expandable banner

Expandable full banner

Expandable large rectangle

Expandable leaderboard

Expandable medium rectangle

Expandable skyscraper

Flipboard banner

Floor ad

Half page ad

Mobile web interscroller

Mobile-mini-scroller

Skin billboard

Skin leaderboard

Tablet header

Commercial Content Widget

Commercial post

Cross-device web skin billboard + rectangle

Nu.nl cross-device web pushdown roadblock

Nu.nl cross-device web radical

Nu.nl in-app advertorial

Nu.nl in-app advertorial video

Nu.nl in-app mobile takeover

NU.nl In-App Smarticle

Nu.nl in-app tablet takeover

Startpagina.nl radical

Startpagina.nl skybox

superguide.nl/tvgids.nl Prestitial

Superguide/Tvgids.nl in-app gridboard

Transformer

Native Outstream

Outstream video

Outstream Video Experience

Pre-roll

High impact

Mobile-mini-scroller

Delivery terms and conditions

  • In this advertisement type it is mandatory to use Sanoma’s preferred rich-media partners: Adform, TECH53 (Sizmek Benelux) or Weborama.
  • In this advertisement type the publisher-paid rules apply.
  • Please note, in addition it is only Publisher Paid if it concerns Rich Media that is Guaranteed or Fixed and is hosted by one of our preferred Rich Media Vendors.
  • Should the required template for creation not be available, please get in touch with the Adoperations department of Sanoma via adops.nl@sanoma.com or 088 5569 540.
  • The material must be delivered to a preferred rich-media partner of Sanoma, stating the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
  • The material must be delivered to the Adoperations department of Sanoma via adops.nl@sanoma.com by a preferred rich-media partner, at least three working days before going live.
  • For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
  • A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at sanoma.nl.

Behavioural conditions

  • The advertisement may not impose a processing load of more than 40% on a user’s computer.
  • The advertisement may not slow down or freeze a smartphone or tablet.
  • The advertisement may not slow down or crash a user’s app or mobile browser.
  • No 100% transparent background (max. 50%).
  • An advertisement may loop no more than three times.
  • An advertisement must have a clear CTA.
  • Animation is limited to a maximum of 15 seconds.
  • The video may only play when clicked.
  • By default a video’s audio is on when served, and can be deactivated by clicking.
  • Clear Play, Pause and/or Stop buttons must be present.

Technical specifications

  • The size of the Mini-scroller:

Mobile view landscape: 1104×621 px
Mobile view portrait: 621×1104 px

  • Initial load: 100 Kb.
  • Host-initiated subload: 300 Kb.
  • User initiated load: 4 mb.
  • See the information below for technical specifications and to download the appropriate template via Sanoma’s preferred rich-media partners.
  • Can be targeted via a DSP ar the 320×240 format. Also available for app.

For delivery via Sizmek

  • Templates
  • More information about the use of the TECH53 (Sizmek Benelux) facilities
  • Contact: support@tech53.com

For delivery via Weborama

  • More information about using the Weborama facilities
  • Contact

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