Nu.nl in-app tablet takeover - DPG Media Magazines

The material must be delivered at least three working days before going live, to the Adoperations department of Sanoma via adops.nl@sanoma.com.
When delivering please include the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at sanoma.nl.

The advertisement may not impose a processing load of more than 40% on a user’s computer.
The advertisement may not slow down or freeze a smartphone or tablet.
The advertisement may not slow down or crash a user’s app or mobile browser.
No 100% transparent background (max. 50%).
An advertisement may loop no more than three times.
An advertisement must have a clear CTA.
Click-to-; page, app (+ backup url bij missing app), market, shop, call, sms, whatsapp, share (social), navigate en calendar is allowed as clickout.
The duration of any video is maximum 15 seconds.
The video may only play when clicked.
By default a video’s audio is on when served, and can be deactivated by clicking.
Clear Play, Pause and/or Stop buttons must be present.

This in-app takeover exists of a: 520×290 px and/or 728×90 px, 300×250 px and 320×240 px. These will be displayed as:
R1: halfpage / rectangle / leaderboard / tablet header
R2: halfpage / rectangle / leaderboard
R3: halfpage / rectangle / leaderboard
R4: halfpage / rectangle / leaderboard
The delivery of creatives is possible in two ways; delivering physical material or an adservingcode.

Delivery of Physical material

Sizes to be delivered in view of varying screen sizes:
- 520×290 px
- 1040×580 px
- 300×250 px
- 600×500 px
The file size is a maximum of 100 Kb per format.
Deliver as (animated) .gif, .jpg, of .png.
The URL of the landing page or separate impression and click trackers.

Delivery of adservingcode

It is possible to place one adserving code, from which an ad with device recognition or a responsive ad is served.
HTML5 creations must be delivered at the advertising party as a adservingcode. Sanoma doesn’t have the possibility to place these directly.
Initial load (per format): 100 Kb.
Host-initiated subload (per format): 300 Kb.
User initiated load (per format): 4 mb.
Should you not be able to process and host HTML5 creations yourself, please get in touch with the Adoperations department of Sanoma via adops.nl@sanoma.com or +31(0)88 5569 540. They will assist you with this process.