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Advertisement specs
Basics High impact Specials Video

Double size banner

Full banner

Half page banner

Large rectangle

Leaderboard

Medium rectangle

Skyscraper

Standard banner

Tablet leaderboard

Wide skyscraper

360° banner

3D Spincube banner

Billboard video

Canvas halfpage banner

Cross-device web billboard

Cross-device web Header

Deck of Cards banner

Expandable banner

Expandable full banner

Expandable large rectangle

Expandable leaderboard

Expandable medium rectangle

Expandable skyscraper

Flipboard banner

Floor ad

Half page ad

Mobile web interscroller

Mobile-mini-scroller

Skin billboard

Skin leaderboard

Tablet header

Commercial Content Widget

Commercial post

Cross-device web skin billboard + rectangle

Nu.nl cross-device web pushdown roadblock

Nu.nl cross-device web radical

Nu.nl in-app advertorial

Nu.nl in-app advertorial video

Nu.nl in-app mobile takeover

NU.nl In-App Smarticle

Nu.nl in-app tablet takeover

Startpagina.nl radical

Startpagina.nl skybox

superguide.nl/tvgids.nl Prestitial

Superguide/Tvgids.nl in-app gridboard

Transformer

Native Outstream

Outstream video

Outstream Video Experience

Pre-roll

Specials

Nu.nl in-app tablet takeover

Delivery terms and conditions

  • The material must be delivered at least three working days before going live, to the Adoperations department of Sanoma via adops.nl@sanoma.com.
  • When delivering please include the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
  • For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
  • A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at sanoma.nl.

Behavioural conditions

  • The advertisement may not impose a processing load of more than 40% on a user’s computer.
  • The advertisement may not slow down or freeze a smartphone or tablet.
  • The advertisement may not slow down or crash a user’s app or mobile browser.
  • No 100% transparent background (max. 50%).
  • An advertisement may loop no more than three times.
  • An advertisement must have a clear CTA.
  • Click-to-; page, app (+ backup url bij missing app), market, shop, call, sms, whatsapp, share (social), navigate en calendar is allowed as clickout.
  • The duration of any video is maximum 15 seconds.
  • The video may only play when clicked.
  • By default a video’s audio is on when served, and can be deactivated by clicking.
  • Clear Play, Pause and/or Stop buttons must be present.

Technical specifications

  • This in-app takeover exists of a: 520×290 px and/or 728×90 px, 300×250 px and 320×240 px.  These will be displayed as:
  • R1: halfpage / rectangle / leaderboard / tablet header
  • R2: halfpage / rectangle / leaderboard
  • R3: halfpage / rectangle / leaderboard
  • R4: halfpage / rectangle / leaderboard
  • The delivery of creatives is possible in two ways; delivering physical material or an adservingcode.

Delivery of Physical material

  • Sizes to be delivered in view of varying screen sizes:
    • 520×290 px
    • 1040×580 px
    • 300×250 px
    • 600×500 px
  • The file size is a maximum of 100 Kb per format.
  • Deliver as (animated) .gif, .jpg, of .png.
  • The URL of the landing page or separate impression and click trackers.

Delivery of adservingcode

  • It is possible to place one adserving code, from which an ad with device recognition or a responsive ad is served.
  • HTML5 creations must be delivered at the advertising party as a adservingcode. Sanoma doesn’t have the possibility to place these directly.
  • Initial load (per format): 100 Kb.
  • Host-initiated subload (per format): 300 Kb.
  • User initiated load (per format): 4 mb.
  • Should you not be able to process and host HTML5 creations yourself, please get in touch with the Adoperations department of Sanoma via adops.nl@sanoma.com or +31(0)88 5569 540. They will assist you with this process.

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