Nu.nl cross-device web pushdown roadblock

In this advertisement type it is mandatory to use Sanoma’s preferred rich-media partners: Adform, TECH53 (Sizmek Benelux) or Weborama.
In this advertisement type the publisher-paid rules apply.
Please note, in addition it is only Publisher Paid if it concerns Rich Media that is Guaranteed or Fixed and is hosted by one of our preferred Rich Media Vendors.
Should the required template for creation not be available, please get in touch with the Adoperations department of Sanoma via adops.nl@sanoma.com or 088 5569 540.
The material must be delivered to a preferred rich-media partner of Sanoma, stating the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
The material must be delivered to the Adoperations department of Sanoma via adops.nl@sanoma.com by a preferred rich-media partner, at least three working days before going live.
We would like to receive a preview of the Pushdown roadblock five working days before the start of the campaign.
The preview can be sent to the Adoperations department of Sanoma via adops.nl@sanoma.com.
For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at sanoma.nl.

The advertisement may not impose a processing load of more than 40% on a user’s computer.
The advertisement may not slow down or freeze a smartphone or tablet.
The advertisement may not slow down or crash a user’s app or mobile browser.
No 100% transparent background (max. 50%).
Animation is limited to a maximum of 15 seconds.
The Pushdown must be served collapsed and may be opened by a click or with a mouse-over of three seconds (with a visible counter).
The Pushdown opens downward with a delay of 0.7 seconds.
The Pushdown has a clear Close button top-right in the advertisement, and/or collapses again through a mouse-out.
The duration of any video is maximum 15 seconds.
The video may play automatically, except on mobile devices.
By default a video’s audio is off when served, and can be activated by clicking. On mobile devices the audio can be on by default, and can be deactivated with a click.
Clear Play, Pause and/or Stop buttons must be present.

See the information below for technical specifications and to download the appropriate template via Sanoma’s preferred rich-media partners.

Desktop view

Pushdown 970×90 px to 970×415 px
Initial load: 200 Kb.
Host-initiated subload: 600 Kb.
User initiated load: 4 mb.

Large rectangle 336×280 px or medium rectangle 300×250 px
Initial load: 100 Kb.
Host-initiated subload: n.a.
User initiated load: n.a.

Tablet view

Pushdown 768×90 px to 768×415 px
Initial load: 100 Kb.
Host-initiated subload: 300 Kb.
User initiated load: 4 mb.

Medium rectangle 300×250 px
Initial load: 100 Kb.
Host-initiated subload: n.a.
User initiated load: n.a.

Mobile view

Pushdown 320×100 px to 320×480 px
Initial load: 100 Kb.
Host-initiated subload: 300 Kb.
User initiated load: 4 mb.

Medium rectangle 300×250 px or Mobile halfpage 320×240 px
Initial load: 100 Kb.
Host-initiated subload: n.a.
User initiated load: n.a.

For delivery via Adform

For delivery via TECH53 (Sizmek Benelux)

For delivery via Weborama