Specials
Nu.nl cross-device web pushdown roadblock

Delivery terms and conditions
- In this advertisement type it is mandatory to use Sanoma’s preferred rich-media partners: Adform, TECH53 (Sizmek Benelux) or Weborama.
- In this advertisement type the publisher-paid rules apply.
- Please note, in addition it is only Publisher Paid if it concerns Rich Media that is Guaranteed or Fixed and is hosted by one of our preferred Rich Media Vendors.
- Should the required template for creation not be available, please get in touch with the Adoperations department of Sanoma via adops.nl@sanoma.com or 088 5569 540.
- The material must be delivered to a preferred rich-media partner of Sanoma, stating the reference number on the quotation (e.g. 100012345), the name of the client and the name of the campaign.
- The material must be delivered to the Adoperations department of Sanoma via adops.nl@sanoma.com by a preferred rich-media partner, at least three working days before going live.
- We would like to receive a preview of the Pushdown roadblock five working days before the start of the campaign.
- The preview can be sent to the Adoperations department of Sanoma via adops.nl@sanoma.com.
- For all advertisements in the Sanoma network, it must be clear to the visitor that it is an advertisement.
- A complete overview of Sanoma’s advertising and delivery terms and conditions can be found at sanoma.nl.
Behavioural conditions
- The advertisement may not impose a processing load of more than 40% on a user’s computer.
- The advertisement may not slow down or freeze a smartphone or tablet.
- The advertisement may not slow down or crash a user’s app or mobile browser.
- No 100% transparent background (max. 50%).
- Animation is limited to a maximum of 15 seconds.
- The Pushdown must be served collapsed and may be opened by a click or with a mouse-over of three seconds (with a visible counter).
- The Pushdown opens downward with a delay of 0.7 seconds.
- The Pushdown has a clear Close button top-right in the advertisement, and/or collapses again through a mouse-out.
- The duration of any video is maximum 15 seconds.
- The video may play automatically, except on mobile devices.
- By default a video’s audio is off when served, and can be activated by clicking. On mobile devices the audio can be on by default, and can be deactivated with a click.
- Clear Play, Pause and/or Stop buttons must be present.
Technical specifications
See the information below for technical specifications and to download the appropriate template via Sanoma’s preferred rich-media partners.
Desktop view
Pushdown 970×90 px to 970×415 px
Initial load: 200 Kb.
Host-initiated subload: 600 Kb.
User initiated load: 4 mb.
Large rectangle 336×280 px or medium rectangle 300×250 px
Initial load: 100 Kb.
Host-initiated subload: n.a.
User initiated load: n.a.
Tablet view
Pushdown 768×90 px to 768×415 px
Initial load: 100 Kb.
Host-initiated subload: 300 Kb.
User initiated load: 4 mb.
Medium rectangle 300×250 px
Initial load: 100 Kb.
Host-initiated subload: n.a.
User initiated load: n.a.
Mobile view
Pushdown 320×100 px to 320×480 px
Initial load: 100 Kb.
Host-initiated subload: 300 Kb.
User initiated load: 4 mb.
Medium rectangle 300×250 px or Mobile halfpage 320×240 px
Initial load: 100 Kb.
Host-initiated subload: n.a.
User initiated load: n.a.
For delivery via Adform
For delivery via TECH53 (Sizmek Benelux)
For delivery via Weborama
- Please contact sales@weborama.nl for the proper template
- More information about using the Weborama facilities
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